Bold New Look to Propel Absolute Wrestling Excellence into New Generation of Backyard Wrestling

May 31, 2009 - PRLog -- Absolute Wrestling Excellence (AWE) today is introducing a highly updated and futuristic look that will propel the backyard wrestling phenomenon into the next generation.  Flexing its domination and leadership in the world of backyard wrestling, AWE's edgy new logo and redesigned presentation will be unveiled during the special broadcast of "Fury" this Friday evening at 8 p.m. EST/5 p.m. PST at AbsoluteWrestling.info.

"Backyard wrestling is currently experiencing an unprecedented resurgence in popularity, attracting larger audiences, more YouTube hits, and more mainstream publicity," said Chris Orleans, president of AWE.  "AWE is the leading backyard wrestling organization in the world which allows us to take this giant leap forward, changing the face of backyard wrestling forever."

The new AWE logo is a 180-degree change from the old, visually representing the profound changes taking place in backyard wrestling and within AWE itself. The new, unmistakable AWE brand is designed to focus on AWE's niche of high-energy, unpredictable sports entertainment that's innovative, edgy, and not for everyone.

The lone red star is symbolic of AWE's status as the preeminent brand in backyard wrestling while also referencing AWE's original logo used from 2000 to 2005. The new AWE logo is the inspiration behind the new AWE sets and visual presentation.

The changes at AWE go beyond visual aspects and extend to a rededication to the entire AWE brand and audience. "Since our foundation in 2000, AWE has achieved many milestones considered impossible for a backyard wrestling organization to attain. From national television syndication to acclaim from universities, AWE has explored many new frontiers," added Orleans.

"Now, AWE's roster is  comprised of the New Generation of Backyard Wrestling - a younger and fresher group of talented athletes. This brand redesign is an opportunity to celebrate our newfound focus on up-and-coming Stars while reaffirming our dedication to offering our fans the highest level of quality wrestling entertainment now and well into the future."

Absolute Wrestling Excellence is an integrated performance art collective and entertainment group headquartered in New York, NY. Featuring fearless up-and-coming Stars like Mike Faucher, Tyrant, and Jake Whipple, AWE offers a thrilling mix of brutal action and cutting-edge wrestling celebrating the New Generation of Backyard Wrestling. AWE presents its weekly flagship broadcast "AWE Fury" through YouTube.com and has been syndicated on broadcast television across the United States. Additional information on the organization can be found at AbsoluteWrestling.info

Disclaimer: AWE events are performance art exhibitions, not athletic competitions.

Trademarks: The names of all AWE televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all AWE logos are trademarks, which are the exclusive property of Absolute Wrestling Excellence.

# # #

Absolute Wrestling Excellence is an integrated performance art collective and entertainment group headquartered in New York, NY. Featuring fearless up-and-coming Stars, AWE offers cutting-edge action celebrating the New Generation of Backyard Wrestling.