Find RIGHT life partner not just life partner

May 29, 2009 - PRLog -- ShaadiKaroge.com, one of the fastest growing portals in Indian matrimonial market has been compared to eHarmony for Indian segment though not as cumbersome and time consuming as eHarmony when it comes to registering. This comparison has been made by none other but some of the valued customers.

It doesn’t come as a big surprise given the background of the founders and other team members. Two of the founders, Piyush Gupta and Rishi Mehta, are Indian Institute of Technology (IIT) alums, class-mates and so designing a patent pending compatibility matching algorithm which takes into account multiple dimensions of personality and Indian value systems was not an impossible task even though challenging. It’s well known fact that Indians place a lot of emphasis on values, personality dimensions, family background etc when looking for a long lasting relationship. So, when designing the service, the founders and team (which includes a relationship counselor as well) ensured that customer behavior and expectations are taken into account instead of forcing a change in customer behavior.

This is reflected in the special features of the ShaadiKaroge.com /service like customized wish-list, matchmaker, social profile network along with optionally linking in one’s Facebook, Orkut, LinkedIn, MySpace profiles with ShaadiKaroge profile. As per founders, personalization and customization within bounds is the key and this enables the members to use the technology effectively to find the RIGHT life partner, not just life partner.

The team is not resting on laurels of successful introduction of this service with patent pending compatibility matching algorithm and customized wish-list, rather it’s gearing up to offer more services to the customers in coming months. Rishi, Senior VP Marketing and Strategy, who brings a strong telecom and mobile market experience has now his vision set to launch offering on the mobile devices as well thus broadening the penetration and offering users more flexibility.

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Founded in 2006, Shaadi Karoge, Inc. is a privately held company, headquartered in Fremont, California, USA. Shaadi Karoge’s mission is to help people find RIGHT life partner FAST.