New Anti-Spam Legislation Means Business Owners Must Think Twice Before Sending Email

May 22, 2009 - PRLog -- With approval of new anti-spam legislation looming in Ottawa, many business owners are concerned with what impact these laws will have on their marketing activities.

While consumers are expected to embrace the new regulations with open arms, business owners may have a tough road ahead. “Email marketing is the most cost effective way to reach your target customers,” says local marketing consultant Cherilyn Woodhouse from http://www.TheCanadianCopywriter.com. “These new regulations could mean some big problems for small businesses, unless you have specialized knowledge in email marketing. Everything from $10,000 fines to more than a decade in jail.”

According to Woodhouse, a small business can easily add 20% to their bottom line each month simply by using an email marketing strategy. And the costs of becoming compliant with the new legislation are minimal, especially when compared to the profit potential.

“Consumers are moving online, more and more each day. Every business in Canada should be using email marketing to its fullest potential” said Woodhouse, “as long as they are being smart about it. Having an expert on your side can pay off in more ways than you can imagine.”

The new legislation has met initial all-party support in the House of Commons, and is expected to move into committee hearings in the coming weeks.

For a free email marketing consultation, including information regarding ECPA compliance, please visit http://www.TheCanadianCopywriter.com
About Cherilyn Woodhouse Consulting

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Cherilyn Woodhouse Consulting at www.thecanadiancopywriter.com is a Chilliwack-based marketing consulting business that helps small businesses establish themselves online. They create business websites that get more new customers, more new business, and more profits. Every business needs more customers... And I strive to help local and national businesses find those customers in the most cost effective ways possible.