Search Engin Optimization Make or Break?

May 7, 2009 - PRLog -- One of the most valuable tools a company can have for advertising is a good SEO, or search engine optimization. When someone seeking information enters a search engine term on his or her favorite search engine, being as close to the top as possible is extremely important. For this reason, SEO is a huge market today and should never be underestimated. Here are a few things to consider when it comes time to optimize your website for search engines.
1. Find which keywords you want to exploit. Use a good keyword tool such as the Google Adwords Keyword tool featured in a previous blog. Finding these keywords is absolutely essential. You’ll want to stick with two kinds of words, ones that highlight your niche, and ones that get searched most often. “Charlotte North Carolina Web Design” is an important search term for a company of the like but it does not highlight any niche. Including the keyword “Web Application Development” may provide a more detailed and specific target if that is your niche.

2. Use a good domain. As I’ve written in a previous blog, finding a good URL is essential to your business as it is what the potential customer first thinks about when they consider visiting your website. Having a URL that matches your product or service definitely improves your SEO.

3. Use links. Link to other related sites in your industry. This does not mean provide a way for viewers to skip over to the competition. For example, if you sell snowboards, link users to an informational site on how to choose the right snowboard or a social networking site designed for snowboards. Get creative!

4. Write Articles. Putting out free information is what the Internet is all about. If you have valuable skills or information, people from all over the globe are going to be flocking to your page. Since you will be writing the article about something very similar to your product or service, search engines will have more and more keywords to go by. This doesn’t necessarily mean people will immediately buy your product, but it is a very valuable way to get a network started and gets the search engines working for you.
In this fast-paced, web centered economy, search engines are one of the most important tools for advertising. It can be overwhelming but done properly, a good SEO will take your company places you never imagined. At CODANK, we’ve helped countless with SEO strategies and we can help you too. Give us a call to talk to one of our SEO specialists today.

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CODANK Charlotte Web Design is top rated Web Design Firm, and Internet Marketing Experts located in Charlotte, NC. We are dedicated to provide cost effective custom software development services, and outsourcing services.

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