Los Angeles Day Spa launch’s their multi-touch segmented marketing & communication strategy

March 28, 2009 - PRLog -- Clever Web Studio has developed and launched a new and very intriguing marketing strategy for losangelesdayspa.net aka Ona Spa Los Angeles Day Spa. While Clever Web Studio have only been in the web design and internet marketing arena for the past three years, they’re fast becoming popular within the salon, spa, and personal development industry as the company to go to for an optimized web site with a twist.

What CWS liked so much about the Los Angeles Day Spa was its ability to stand out amongst the traditional Los Angeles Day Spa.

In essence, it was the Spa’s primary goal that would set the stage for something different, “How can a new message be delivered in an over cluttered and seriously competitive market?”

What appealed to Clever Web Studio was there over all intent to offer the absolute highest level lasting beauty and health achievable for each individual client, this was obvious from the get go. As a full service medical day spa, the Los Angeles Day Spa, aka Ona Spa, focuses on customized services and results orientated treatments combining today’s latest technology with ancient traditional wellness practices.

The Ona Spa Los Angeles Day Spa is not only known for their facials and massages, but medical treatments as well.  Medical treatments used to be a thing that was only done in doctor’s offices.  Ona Spa Los Angeles Day Spa is one of the few spas around the world who has brought the medical environment together in a holistic manor and ambience.

Eugenia Shakhnoff, assistant medical director at the Spa, is a board-certified registered nurse who has brought her experience and expertise to the staff.  Known for her extremely gentle touch and artistic eye, Eugenia is an expert in all beauty enhancement treatments performed at Ona Spa.

Their most popular treatments are laser hair removal, and other laser IPL treatments, photofacials plus a significant amount of detail and attention to their injectables like Botox and fillers such as Juvederm and Restylan.

With so many services and offerings at hand, it enabled CWS a tremendous amount of flexibility and creativity when looking at a new approach to spa marketing.

While PR was an integral component within their former marketing mix, it was obvious when diagnosing the companies marketing lifecycle, and taking into consideration the brand maturity and it’s overall awareness, it was going to be safe to take a break from this passive method of marketing, (being PR), for a period of at six to eight months and in that time swap out the current PR budget for “Emotional Direct Response Marketing” created by CWS.

This new multi touch strategy has proved to be very successful strategy for the spa, and most of all, a new and invigorating approach to spa marketing.

See for yourself:
http://www.losangelesdayspa.net


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Clever Web Studio is an Internet Marketing company that brings new life and wildly fascinating Internet marketing strategies for the salon, spa and personal development industry.

http://www.cleverwebstudio.com

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Clever Web Studio is an Internet Marketing company that brings new life and wildly fascinating Internet Marketing strategies for the salon, spa and personal development industry.