Athena Cosmetics Inc., Makers of Revitalash®, Launches Another Cosmetic Breakthrough

March 8, 2009 - PRLog -- Athena Cosmetics, Inc., makers of the premier cosmetic eyelash conditioner, RevitaLash®, is pleased to introduce its newest innovation, Hair by RevitaLash®, a revolutionary hair conditioner. This highly anticipated product will be available in salons and spas as early as February 2009.

Men and women who struggle with fine, thinning hair will now have a new tool in their arsenal to achieve more attractive hair.   Hair by RevitaLash® is a unique hair conditioner that fortifies and strengthens hair so it appears thicker, fuller and more attractive.  In pre-market tests, the appearance of test subjects’ hair was noticeably improved after just two weeks of daily use of Hair by RevitaLash®.  

“We are delighted to bring another quality cosmetic product to the marketplace that we expect will be as popular with consumers as RevitaLash®,” said Michael Brinkenhoff, M.D., founder of Athena Cosmetics.

Hair by RevitaLash® is a convenient and easy-to-use foam that is massaged daily in areas where you want the hair to appear thicker and fuller.  The product works on natural, colored and chemically treated hair.  Many of the ingredients in Hair by RevitaLash® are also in RevitaLash®, which has been shown to be safe in numerous safety studies.

Hair by RevitaLash® will be available at fine salons and spas across the country.  The suggested retail price is $180 for a two ounce pump that should last approximately three months with daily use.

About Athena Cosmetics, Inc.
Athena Cosmetics, Inc. was established in November, 2006.  RevitaLash® Eyelash Conditioner, the company’s original product, has received an overwhelmingly positive response from customers around the world.  RevitaLash® can be found in more than 5,000 quality establishments across the country and around the world and was recently launched in The Plaza Beauty by Warren-Tricomi and the Flagship Warren-Tricomi Salon at the Plaza in New York.  
For more information about Hair by RevitaLash®, visit www.athenacosmetics.com.

# # #

As a PR consultant, Roz May applies her expertise to successfully launch products, garner exceptional media coverage and provide strategic marketing communications counsel to a host of leading companies in the beauty, fitness and lifestyle categories.