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Follow on Google News | Reducing Modeling Agency costs could avoid redundanciesPressures in the Modeling industry have led to some fairly dramatic actions in recent weeks. Well known and long established agencies are closing their doors. Even the biggest names in the industry are not immune, to the impacts of the downturn.
By: Ron Neville Even the biggest names in the industry are not immune to the impacts of the downturn. The economic downturn has led advertisers to cut back drastically, reducing revenue for newspapers and TV as well as the agencies that book the models for advertising promotional images. There are positive prospects on the horizon as the various stimulus packages in the USA, Canada, UK, Australia and New Zealand begin to take effect. The key question for many Modeling Agency's is how to remain profitable, even viable until the inevitable upturn occurs. The option most Modeling Agencies will look at is retrenchment or reduced hours of staff. Reluctant as many will be to undertake this option. However there is an alternative option. Most Modeling Agencies still operate quite labor intensive business processes . One notable industry figure once state to us, that the systems being used in the industry were way behind those of other conquerable industries. Therefore prior to considering redundancies or worse, Modeling Agencies should look to cut costs by doing things more efficiently. That is cutting out waste from the business operation. For example consider How much time do you spend on marketing? Things such as preparing brochures for Model composites etc, Updating the web site with changes in models or model details, Paying for the web site to be updated etc for such changes, Even how much your adwords costs. How long does it take your sales or booking staff to gather the information to prepare a client quote? Checking model or model type availabilities? Gathering model information? Preparing quotes? Enhancing quote appearance? Managing sales lead information? Converting quotes to sales? Providing sales reports on the pipeline and opportunities? Models - managing their availabilties, jobs and tasking How much clerical and management time is spent managing models? How many errors are made when models do not confirm jobs or assignments? How much time is spent contacting models about jobs and their availability? How much time is spent by Accounts double entering Sales Orders, Returns etc If your model management operations system is not linked to your accounts how much time do you spend double entering data? How much time does the finance department spend trying to get sales forecasts as a guide to cashflow? The reality for many Modeling Agencies is that the actual time spent on double handling data accross mulitple systems is extra-ordinary. Using AgencyEzy has been shown to eliminate a number of these non-value adding costs and duplications, with some estimates showing savings of up to 30 % of such costs. Add to this that AgencyEzy includes the most incredible marketing tools as well as the option for complete web site integration. AgencyEzy's combined savings and marketing advantage may well deliver Modeling Agencies with the business boost they need to not only survive but grow! Arrange for an online demonstration of AgencyEzy, it could save you from making the harder choice of regarding redundancies. If you want more information or to book an on-line demonstration, then go to www.agencyezy.com, OR emailing us at sales@makinglifeezy.com.au It could be the best decision you make! # # # Making Life Ezy developers of HireEzy and AgencyEzy. HireEzy is the complete booking management business system for the hire and rental industry. AgencyEzy is the complete business system for model agencies, entertainment agents and artist managers. End
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