Feb. 7, 2009 -
PRLog -- Ascot Media Group in Houston, Texas, has given a lot of thought to what it takes to achieve the most rewards for their varied list of valued clientele, without losing the one-on-one personal connection that takes each client’s individual needs into consideration. One thing they came up with was that although advertising is successful – in the eyes of Ascot’s diligent management it was not reaping benefits big enough or fast enough with maximum cost efficiency to bring clients the exposure they needed and deserved. So, Ascot Media moved primarily into the world of public relations and here it all began . . .
Once this innovative company started using primarily public relations, they quickly realized they were getting phenomenal results in giving their clients the ultimate exposure necessary to reach the biggest market possible. The company’s viral campaigns are state-of-the-
art and very few PR firms today employ them the way Ascot Media does – all at a fraction of the cost of advertising!
Seizing every opportunity to create a “buzz” for each client, they work with networking groups around the world to post in forums, link to blog and websites, upload videos to YouTube – whatever it takes to reach the largest audience possible. And it works! Such was the case for Steve Alten, NY Times best-selling author of The Shell Game, where Ascot created such a buzz that his book pre-sold 37,000 copies even before the release date!
Ascot Media is the brainchild of Trish Stevens, Chief Executive Officer, who has an uncanny gift for understanding the needs of each client whether it involves a product, book, or service, and then tailors how her “team” reaches the maximum audience so that each new job is literally “personalized”
to that particular client. Although each client has a publicist assigned to them directly, Stevens closely oversees the operation and if she is not convinced the results for any given month are well above her client’s expectations, her whole team is brought in to work together and get on the phone, call media contacts, secure interviews, reviews, editorials – whatever it takes to make things happen for a positive outcome. Most recently, her team celebrated landing another prime spot, this time on Fox & Friends, for a relatively new author that resulted in shooting him straight to the NY Times best-sellers list! This is not the first time Ascot’s efforts have done this. When asked by O’Dwyer’s Public Relations News to explain the reason for Ascot’s success, Stevens explained how she hand-picked her team to maximize their combined attributes which are best described as driven, ambitious, vibrant, results-oriented and tireless, in order to achieve Ascot’s goal of accepting nothing less than top results for each client.
Ascot is well known for their ‘traditional and viral combination campaign’ which Stevens firmly believes achieves the best results. As well as going through the media, she believes that by being proactive and going directly to the public via the internet has proven very successful since it creates a chain-reaction buzz not likely to be obtained through using just the media itself. Having a disappointed client is not an option for this energetic and dynamic woman who believes that nothing says it best like customer testimonials. See first-hand at
http://www.ascotmedia.com/testimonials.html how the success of Ascot’s valued patrons is the number one priority at this top-rate organization.
