Job-seeking Grads Who Embrace Social Networking Will Gain Upper Hand

Jan. 21, 2009 - PRLog -- Graduates who engage in business social networking and can establish a visible brand online stand a better chance of securing a job in an increasingly competitive marketplace, according to UK entrepreneur Penny Power.

With recent news that the number of graduate vacancies is set to fall over the coming months, Power, who is founder of the UK's first business social network Ecademy is advising graduates that networking online could provide them with valuable leverage when applying for graduate jobs.

"Employers know that new graduates won't have much practical experience, so it will be down to each individual to show their skills, passion and enthusiasm to prospective employers and graduate recruiters. So what better way to demonstrate what you know, think and feel, than through engaging with other people online, creating blogs and learning as much as you can from others", explains Power.

"Creating a profile on a business social network like Ecademy (www.ecademy.com) can provide you with immediate leverage and visibility. You can share your story, build your reputation and create a following around what you are passionate about, around you and your thoughts", advises Power.

In an interview last year, Power hinted at what the future may hold for those who could grasp the full potential of the web in a business context, saying "wait for that moment that a graduate walks into an interview and shares that they have studied the company they want to work for and they know what the market is 'saying' about their product, both the good and the bad things that are being said".

"My comments last year are extremely relevant to the graduates who will be looking for their first job during this tough economic climate. At a time when standing out and being seen for your unique and individual attributes has never been more critical, social networking and blogging may provide the key to gaining that competitive edge over other candidates", adds Power.

For more information visit www.ecademy.com

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