ExtremeHowTo.com Partners With DirectoryM

Jan. 7, 2009 - PRLog -- Contact:
                  
Steve Burr            
617-938-3315               
sburr@directorym.com      

ExtremeHowTo.Com Partners with DirectoryM to Expand Reach of Do-it-Yourself Content

Boston, MA (January 7, 2009) – ExtremeHowTo.com, a leading diversified instructional do-it-yourself publisher, announced today that it has partnered with DirectoryM, which will incorporate more than 500 articles into its local information platform.  The platform is embedded in more than 200 local media sites and under the agreement, ExtremeHowTo.com’s content can be accessed through a search of local directory and resource pages, using keywords and categories.  The search will return not only articles, but also local business contacts affiliated with a brand or product mentioned in said articles.

   “Deploying our content through targeted search platforms provides business owners with industry expertise when evaluating project decisions,” said ExtremeHowTo.com publisher, Chad Gillikin.  “Contextual marketing is effective and serves our mission to be the best in do-it-yourself media on the Web, in print, through custom marketing and through digital products.”

   The print and digital editions of ExtremeHowTo serve all major US markets with information on  building and home products; construction equipment; landscape and grounds maintenance; home renovation and repair; furniture repair and tools.  ExtermeHowTo.com’s articles within DirectoryM’s local information platform will include proper attribution.

   "We now have the infrastructure to deliver measurable gains for ExtremeHowTo.com’s interactive strategy," said Panos Bethanis, CEO of DirectoryM.  “These are challenging times for all publishers as they seek to identify unique syndication opportunities and boost revenue. We provide a platform that attracts a targeted audience while expanding a brand's reach. Our publishing partners have realized significant ROI with this model.”

   “DirectoryM has built a compelling local search platform to attract users looking for premium content,” adds Gillikin.  “Combining our award-winning timeless how-to pieces with DirectoryM’s platform is another step forward in helping us leverage our existing content for new markets on the Web.”

About DirectoryM
Based in Cambridge, Mass., DirectoryM provides one of the fastest-growing local information platforms on the Web.  The DirectoryM network reaches visitors at more than 200 regional media sites and garners more than 10 million unique visitors each month looking to find quality services quickly, compare local providers, and interact directly with s to mid size businesses throughout the country.  Founded in 2002, the company was purchased by its employees and relaunched in January, 2008. More information can be found at www.DirectoryM.com .

About ExtremeHowTo.com
Based in Birmingham, AL, Extreme How-To magazine is dedicated to the serious home improvement enthusiast. The magazine is published 9 times annually in print and 12 time annually in a digital format. The magazine is distributed through subscriptions and can also be found on newsstands in book stores, hardware stores, and home improvement centers. Extremehowto.com currently gets over 300,000 unique visits per month. The website has over 400 articles covering popular home improvement and DIY topics. The magazine and website were launched in 2002. Extreme How-To is owned by Latitude 3 Media Group, LLC. More information can be found at www.extremehowto.com

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Latitude3 Media Group, based in Birmingham, Ala., publishes ExtremeHowTo.com, dedicated to the serious home improvement enthusiast; and Business Xpansion Journal and Global Corporate Xpansion, geared toward expanding and relocating businesses.