Call Ezee Receives Strategic Investment from Yahoo!
Info Network Management Company Pvt. Ltd. (INMAC) today announced a strategic investment from Yahoo!, a global internet leader. .
Since its inception in 2006, Call Ezee has gained the loyalty of both businesses and consumers by fulfilling their advertising and directory needs. Small businesses focused on Return on Investment (ROI) find Call Ezee to be efficient in generating new sales leads, while consumers appreciate the ability to receive instant information on businesses in their local area, free of cost. Indian businesses can also contact Call Ezee to be listed on the directory without any charge, although sales leads are charged on a premium listing or ‘pay for performance’
INMAC plans to continue to differentiate itself from competitors with its in-depth knowledge of local markets, advanced data collection abilities and new product launches aimed at increasing advertisers’
Keith Nilsson, SVP and Head, Emerging Markets, Yahoo! Inc., said, “We are happy to be a strategic investor in INMAC as the Call Ezee business seeks to establish itself as a national player in the voice based local search space. The Indian local search market is seeing significant changes, as more and more consumers are using mobile phones to search for and find local businesses. This investment also re-affirms our commitment to the Indian market”
TS Narayanaswamy, Founder and CEO, INMAC, “We are proud that Yahoo!, a leader in the online media, technology and advertising space, has invested in our business. We believe the funds provided by Yahoo!’s investment will help us scale our business. The funding raised will be used to increase coverage of Call Ezee, make technology improvements as well as build a world-class team. We aim to gain market share by reaching out to untapped markets and advertisers in India. The investment by Yahoo! is also an indicator of the confidence they have reposed in the INMAC team and our vision.”
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INMAC is a large tele-information services provider present in 14 cities across India with another 6 cities expected to be added in the near term. With unique access numbers, detailed database of listings and a large sales force across most major cities in India, INMAC is today poised to transition to the next stage of growth. Within 2 years of launch, INMAC has garnered strong market share in Chennai, Bangalore and Hyderabad, and has demonstrated excellent growth in newer markets such as Mumbai and Delhi. INMAC aims to replicate its success across more cities in India and become a nationally recognized brand for directory services. INMAC has been promoted by Mr. TS Narayanaswamy who has nearly two decades of experience as a leading sales associate for large multinational banks.