G3 Translate Partners with NYAMA in Multicultural Panel on Nov. 12

Oct. 27, 2008 - PRLog -- New York, NY: Responding to the call by the NYC American Marketing Association to educate and empower their colleagues, Nancy N. Cearley, CEO of foreign language translation company G3 Translate will participate in a healthcare multicultural marketing panel to take place in NYC on November 12th.

Saul Gitlin, EVP of Strategic Marketing Services and New Business in North America for Kang & Lee Advertising, and Raúl Pérez, Ph.D., President of Utilis Research and Consulting, will also participate as panelists with Lisa Skirloff, President of Multicultural Marketing Resources as moderator.

In response to inquiries regarding how pharmaceutical companies market their products to non-English speaking consumers, the panel will present “Multicultural Healthcare Marketing in the Pharmaceutical Arena” citing examples as to how these pharmaceutical companies, in concert with their advertising/public relations agencies and cultural consultants, define and expand their marketing strategies to attract new customers both domestically and internationally.

This panel will introduce multicultural segmentation and communications, while discussing cultural communication issues, multi-lingual labeling and cross channel advertising in this industry, as well as the differences in marketing prescription drugs and OTC products.

The event will take place from 8:30 a.m. – 10:30 a.m. in the NYAMA office at 116 East 27th Street on the 6th Floor, between Park and Lexington Avenues.  Admission is $30 for AMA members and $50 for non-members.  Space is limited.  For reservations click on this link http://www.nyama.org/calendar/events/Multicultural_Health... or contact Jill Van Hee, events coordinator directly at 212.687.3280 x 222, email jvanhee@nyama.org

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G3 Translate, also known as Gazelle Globalization Group, is the go-to translation resource for companies seeking assistance with their foreign language needs. G3 serves law firms and multinational corporations in the market research, medical device, pharmaceutical and life sciences sectors that are operating on a global scale, and can provide the following:
• High quality translation services in over 100 global languages rendered by native speakers with business sector-specific expertise
• Translation of legal, regulatory and compliance documentation as well as Instructions for Use, Monographs, Patient Education Brochures reports, surveys, corporate communications, website content, presentations and marketing collateral
• Desktop publishing for varied product inserts, packaging and multilingual labeling formats.

Headquartered in New York City at 451 Park Avenue South, G3 Translate is a proud, long-standing member of the American Marketing Association, Marketing Research Association, American Translators Association, AAPOR, CASRO, PMRG and ESOMAR. For more information contact Angela Marie Franco, Director of Marketing at 212-889-5077 x319 or email angela@g3translate.com.

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G3 Translate is the go-to translation resource for foreign language translation needs. We serve multinational corporations that operate on a global scale, and provide quality translations in over 100 global languages rendered by native speakers.