Emirates Computers Deploys Next Generation POS Solution for Dubai Duty Free

Oct. 12, 2008 - PRLog -- Dubai, United Arab Emirates: Emirates Computers today announced the successful deployment of the latest NCR POS (Point of Sales) machines for Dubai Duty Free at the new Dubai International Airport, Concourse 2 Terminal 3 (C2T3). The new NCR RealPOS™ 80XRT systems are expected to drive operational efficiency, boost sales performance and enhance checkout experience for shoppers at Dubai Duty Free, the largest innovative retailer in the UAE.

“As part of one of the busiest airports in the world, Dubai Duty Free has to manage a large number of transactions on a daily basis. Providing customers with the best shopping experience through excellent service and maximum convenience is a priority for us and hence we have been investing in innovative technologies,” said Mr. Colm McLoughlin, Managing Director at Dubai Duty Free. “NCR’s latest machines are a revolutionary concept in POS terminals, and are powerful enough to manage our enormous number of transactions with ease. We are confident that this solution will help us streamline our business processes, drive operational efficiency and boost our sales performance.”

“We chose Emirates Computers for this project because of their extensive knowledge and experience in implementing similar projects in the region as NCR RealPartner. Emirates Computers dedicated a lot of time and effort to understand our requirements and put together a thorough plan for a complete POS solution.  They delivered the project on time in a very professional manner and we are happy with their excellent service and after-sales support,” added Mr. Ramesh Cidambi, Director-IT and Logistics, Dubai Duty Free.
The comprehensive POS solution implemented by Emirates Computers included 200 NCR RealPOS™ 80XRT workstations combined with NCR RealPOS DynaKey™ operator interface, bar-code scanners and thermal receipt printers.

“Emirates Computers’ association with Dubai Duty Free has seen a number of successful implementations and we are honoured to have been chosen once again for this prestigious project. The new deployment is expected to speed up transactions, boost service and enhance the overall experience for shoppers at the Dubai Duty Free. We are extremely pleased that the client is satisfied with our efforts and look forward to enhance our relationship by consistently offering top-class products and services in the future,” said Mr. Haytham Kamel, VP & GM – Dubai & Northern Emirates, Emirates Computers.


NCR’s RealPOS™ 80XRT terminals leverage Intel® vPro™ processor technology to provide an ideal platform to extend point-of-sale capabilities to include critical store operation functions and customer-centric applications that enhance the shopping experience. These machines deliver 40% better efficiency than previous generation products, are more energy-efficient and provide excellent performance, scalability, systems manageability as well as investment protection.

NCR’s RealPOS 80XRT also supports business innovation by enabling new applications to enhance consumer experience, including graphics-intensive customer interaction, multimedia promotions, advertising and loyalty programs. It enables new capabilities to empower employees and increase productivity such as improved associate tools, multimedia training, real-time visibility to information, and the ability to manage multiple store operation applications without slowing down mission-critical transaction processing. NCR DynaKey is an innovative operator interface for point-of-service (POS) that can dramatically shorten training time for new employees, while boosting the productivity of experienced users.

About Dubai Duty Free
Dubai Duty Free opened for business in 1983, and over the past two decades has grown to become one of the top three airport retailers in the world with a turnover in 2007 of US$880 million. Employing over 3,200 staff, the operation has consistently raised the benchmark for airport retailing in the Middle East. Its founding principle of offering international travelers a wide range of quality merchandise and a high level of service in a shopper-friendly environment still holds true today. With more than 35,000 product lines, Dubai Duty Free recorded 19 million sales transactions in 2007. For more information, please visit www.dubaidutyfree.com.

About Emirates Computers
Emirates Computers (EC) is a leading technology company based in the United Arab Emirates. Since its inception in 1978, EC has been helping customers benefit from technology by providing cost-effective quality solutions and professional services that match the highest international standards. These services range from mobile communication devices to advanced supercomputers, from small LANs to integrated multimedia WANs, and from internally developed bilingual applications to enterprise-wide management and decision support systems. For further information on Emirates Computers, please visit www.emiratescomputers.ae.

About NCR Corporation
NCR Corporation  is a leading global technology company helping businesses build stronger relationships with their customers. NCR's Teradata® data warehouses, ATMs, retail systems, self-service solutions and IT services provide Relationship Technology™ that maximizes the value of customer interactions and helps organizations create a stronger competitive position. Based in Dayton, Ohio, NCR employs approximately 29,500 people worldwide.

NCR, NCR EasyPoint, NCR FastLane, NCR RealPOS, NCR RealPrice, NCR RealScan, NCR RealSolutions and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.