New York Times best selling authors pledge more than $1 million to help small-business owners

Oct. 13, 2008 - PRLog -- When the going gets tough, the tough get going. And the truly visionary business leaders go after their really big dreams.    

How about this for a big dream -- serial entrepreneurs John Assaraf and Murray Smith, founders of OneCoach and co-authors of “The Answer: Grow Any Business, Achieve Financial Freedom and Live an Extraordinary Life”  have set out to help one million small-business owners increase their revenues, profits and value, even during these harsh economic times.

OneCoach is sponsoring the Million Dollar Business Makeover, giving away more than $1.3 million worth of products, services, seminars and coaching to give serious entrepreneurs the best chance for success.

“The first critical element is helping the entrepreneur learn how to have the right mindset, regardless of outside circumstances,” said Assaraf. “The second is to learn the proper strategies to differentiate your products or services from the competition so that you stand out. This is critical, especially in tough times.”

Small-business owners are the backbone of the United States economy, yet many are ill-equipped to deal with hard times, and aren’t sure how to make the necessary changes fast enough to survive.

“The best time to grow and position your company as a leader is when everyone else is in trouble and scaling back,” said Smith. “You can make up ground when you take advantage of hard times and go against the grain. This is counterintuitive to what most people feel they should do.”

The Million Dollar Business Makeover gives small-business owners a fighting chance to take initiative and try something new. By learning how to think differently, small-business owners can flourish and win big during an economic downturn.

One grand prize winner will win $25,000 in cash and $50,000 worth of consulting from the OneCoach executive team. With a total value of $75,000, the grand prize is an opportunity for any small-business owner to take their business from where they are, to where they want to be faster.

As co-founders of OneCoach, Assaraf and Smith have helped thousands of business owners worldwide achieve success through proven, step-by-step processes that help small-business owners attract more clients.

Assaraf has been featured on Larry King Live six times and both Assaraf and Smith have appeared on The Big Idea with Donny Deutsch to share their secrets to business success.

The Million Dollar Business Makeover runs through Dec. 31. 2008. To find out how to enter the Million Dollar Business Makeover visit www.themilliondollarbusinessmakeover.com

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OneCoach is the world’s leading franchisor for small-business growth services. We provide entrepreneurs with customized solutions they need to grow their small businesses, including interactive coaching, resources and networking.