Flimp Media Releases Web Video Marketing and Analytics Solution for Sports Event Marketing

June 20, 2008 - PRLog -- HOPKINTON, MA  Flimp Media, Inc. (FMI) announced today the release of its patent pending FLIMP® web video marketing platform for online sports video marketing. Using the FLIMP software, users can quickly create, edit and distribute self-tracking flash video microsites for online sports marketing without any programming or technical skills. The Flimp videosites, which can be delivered by email or weblinks to target audiences, collect detailed viewer engagement, response and viral marketing data by individual email address.  

FLIMP, which stands for Flash Interactive Marketing Platform has already been used successfully to promote by professional tennis, lacrosse and golf tournaments and will be offered to teams and sponsors of other professional sports based on the initial client campaign successes.

“We sent out three flimp video email campaigns to our database before the Bausch & Lomb Tennis Championships tournament. The flimps helped us create awareness for our player field, educate fans on some of the new rising players and stimulate ticket sales,” said John Arrix, Tournament Director.  “In addition, the viral effect of each send helped us contribute many new contacts to our email database.”

Detailed client campaign case studies and examples are available at http://www.flimp.net/usesandexamples.php

“Web video marketing is an ideal way to promote sports events and players and to activate corporate sponsorships” according to Wayne Wall, FMI’s founder and CEO.  “FLIMP makes it easy and inexpensive to create, launch and track branded flash video microsites delivered by email or weblinks with real time data reporting of viewer activities and responses by email address. No other technology enables tracking of video viewing activity by individual email address.”

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About Flimp Media Inc.: Flimp Media Inc. (FMI) develops web video marketing solutions for sports and event marketing.