Two Louisville Companies Serve Up Refreshing Website

April 28, 2008 - PRLog -- (Louisville, KY) Louisville-based Havana Beverages, an industry leader in producing the finest quality, premium flavored beverages in the United States, has partnered with website developer VIA Studio to launch a website which better reflects the brand’s heritage and integrates more cutting-edge navigational technology.

“VIA’s team had a great understanding of our core demographic,” said Sandy Nixon, president of Havana Beverages. “They also suggested some fantastic viral marketing tactics to help us break through in today’s cluttered marketplace.”    

Havana Beverages are premium, naturally flavored soft drinks made with 100% pure cane sugar, unlike many other soft drinks which are sweetened with high-fructose corn syrup. The products – including Havana Cola, Havana Mojito and Havana Tamarind – are gluten free, available in diet and can be used as mixers in popular alcoholic drinks.  

VIA designed the theme around the concept “Are you real?” to highlight the brand’s key point of differentiation – all products are made with 100% natural ingredients including
pure cane sugar and key lime juice. The new site offers visitors a snapshot of the
company’s history and its founder,  an easy-to-navigate product locator, delicious recipes for alcoholic and non-alcoholic drinks and the brand’s latest news and events.

“One taste of Havana Cola and we knew this is a website we had to design,” said Jason Clark, VIA’s Creative Director. “It’s a lot easier to build a website when you really love the product and we can’t drink enough Havana Cola and Mojito.”

Since 1996, VIA (http://www.viastudio.com) has specialized in building, maintaining, and hosting websites plus creating the marketing and advertising programs to drive traffic to the sites they build. This includes combining traditional with new media like search engine optimization and social media. VIA has won local, regional, and international awards for their work including a Globe Award for best ecommerce website for B’s Purses. To learn more about VIA Studio, visit http://www.viastudio.com

Havana Beverages ( www.havanabeverage.com) is an industry leader in producing the finest quality, premium flavored beverages in the United States. Its distinctive line of flavored colas, including Havana Cola – the first flavored cola in the United States - Havana Mojito and Havana Tamarind are sold in gourmet grocery chains and upscale liquor and wine stores nationwide.  Havana Mojito received 4 ½ out of 5 stars from BevNET.com and was recognized as a finalist in the 2007 New Products Showcase Awards at Natural Products Expo East in Baltimore.