Morris Murdock Travel Joins Global TMC Alliance Program

Feb. 13, 2008 - PRLog -- Salt Lake City– Morris Murdock Travel, LLC, announces its recent partnership with Rearden Commerce, creator of the first on-demand personal assistant. The Utah-based travel agency is the newest member of the Rearden Commerce Travel Management Company (TMC) Alliance Program. Since offering the Rearden Personal Assistant Morris Murdock has already added Utah-based Zions Bank to their list of clients.

"We are constantly looking for ways to differentiate our services in the minds of our clients and prospects, and provide a higher level of value," said Becky Potts, President of Morris Murdock Travel. "By offering our clients the range of services available through the Rearden Personal Assistant, beyond just air/hotel/car booking, we can achieve that goal and grow our own revenues in the process. In evaluating the solution, we were especially impressed by the stellar user experience it provides. The Rearden Personal Assistant is a powerful tool in helping drive user adoption, even in non-mandated environments."

Morris Murdock (www.morrismurdock.com) chose to partner with Rearden Commerce (www.reardencommerce.com) due to the capacity of its online personal assistant and technology platform. The Rearden Personal Assistant helps consumers to quickly purchase the range of travel and related services they use in their daily lives, going beyond basic air, hotel and car rental services to include dining, Web and audio conferencing, airport car service and more. By offering these "long tail" services, Morris Murdock expects to grow its own revenue stream and attract more clients.

“It really is a demonstration of our company’s innovative approach to travel,” said April Kotter, Director of Business Travel for Morris Murdock. “Rearden is the next-generation technology for travel services management and we are delighted to partner with them in order to better serve our corporate customers.”

Morris Murdock joins the Rearden Commerce Alliance Program as a Preferred Reseller, which gives the agency the ability to conduct unlimited transactions with an unlimited number of clients. In addition, Morris Murdock has selected Rearden Commerce as one of its preferred technology provider as the agency moves a large portion of its business travel to the Rearden Commerce platform.

“It’s not just about a corporate client wanting a limo to wait for them at the airport anymore,” said Kotter. “They want it all. With the help of Rearden Commerce’s online assistant our travel specialists can assist our customers in planning a trip for business, or pleasure, from start to finish, even web and audio conferencing, package shipping, calendar integration, all done at the click of a mouse. And it doesn’t end there. With the help of Rearden we can maintain constant communication with our client about any changes that may arise in their travel itinerary. Rearden truly helps us provide the best level of service available at the fastest speeds possible.”

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About Morris Murdock Travel, LLC
Morris Murdock Travel operates 10 offices in Utah, Idaho, and Montana. Having been a leader in the travel industry for fifty years, Morris Murdock Travel consistently sets new standards for the international travel industry, winning numerous awards including ‘Best of State’ four years in a row. The agency joined American Express Travel’s network of Representative agency partners and is a leader in luxury, business, leisure, and escorted tour travel.

Website: www.morrismurdock.com