GMI Partners with Media-Screen to Power Next-Generation Market Research

Global corporations gain up-to-the-minute key insights into the behavior of Internet users thanks to combined expertise and cutting-edge market research tools.
By: GMI (Global Market Insite, Inc.)
Dec. 18, 2006 - PRLog -- Seattle, Wash. – December 14, 2006 – GMI (Global Market Insite, Inc.), a global market intelligence solutions provider, today announced its strategic partnership with Media-Screen, a leading San Francisco-based market research firm that studies the online consumer. Under this partnership, GMI provides cutting-edge market research tools, as well as access to the opinions of over six million online consumers, which will power Media-Screen’s Netpop™ syndicated research series. The alliance also brings Netpop™ reports to GMI’s syndicated research website, < >, providing marketing and market research professionals alike with easy access to the definitive analysis of the broadband population.

The Netpop™ research series investigates the broadband population as the force driving developments in the digital and physical marketplace. The study includes a detailed segmentation of the broadband population, with a focus on the attitudes and behaviors of broadband users around advertising, shopping, entertainment and mobile devices. This research helps companies better understand these influential consumers, constructing an industry wide framework to drive more successful online products and marketing initiatives. GMI, as a provider of innovative and forward-looking market intelligence solutions such as HTML-based surveys, click testing and virtual shopping surveys, is uniquely suited to handle the challenge of powering a study such as Netpop™.

“Using GMI’s online panels and survey tools streamlines our data collection processes and ensures that our sample represents the attitudes and behaviors of the broadband population,” says Josh Crandall, managing director of Media-Screen. “By leveraging the portal and GMI’s knowledgeable sales force, Media-Screen can maintain its focus on research design, analysis and custom studies.”

GMI, founded by former Procter & Gamble marketing professional Robert W. Monster in 1999, has 30 offices worldwide focusing on panelist recruitment, the development of intelligent market research tools, and custom technologies that allow companies to reach and survey their key audiences.

“This partnership is a perfect example of GMI’s capabilities in syndicated research,” comments Michael Allenson, executive vice president for GMI’s syndicated research group. “A partner such as Media-Screen brings years of industry experience and expertise, while GMI provides the tools needed to take the research to the next level, on a global scale. Customers of this research will see greater insights, quicker results, and more international flavor.”

For more information on Media-Screen’s research reports, please visit GMI’s syndicated research site at < >.

About GMI
GMI (Global Market Insite, Inc.) is the only provider of comprehensive integrated solutions for global market intelligence for both market research firms and corporate market research departments at Global 2000 companies. Solutions include Net-MR, a suite of software tools to manage and automate research throughout the project lifecycle, desktop analysis tools, 24/7 service bureau capabilities, and one of the world’s largest, highly profiled, double opt-in managed panels, spanning across 200 countries. In addition, GMI offers high-value, real-time enterprise feedback solutions for customer, partner and employee programs. Founded in 1999 with world headquarters in Seattle, Wash., GMI has operations on five continents. In 2006, the company ranked #93 in Inc. Magazine’s Inc. 500, #4 in Deloitte’s Technology Fast 50 for Washington State and #105 in Deloitte’s Technology Fast 500 for North America. More information is available at < > or email us at < >.

About Media-Screen
Media-Screen provides strategic market research services focusing on the online consumer in the U.S. and around the world. Since 1997, the firm's research and consumer insights have influenced the product development and marketing decisions of companies competing in the digital and physical marketplaces. Based in San Francisco, Calif., Media-Screen works with Fortune 1,000 companies interested in competing effectively in the modern consumer market. For more information, please visit < >.

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