Misunderstood by many of those who read about it in the media, she was vilified as a mother who heartlessly sent her 7-year-old adoptive daughter, who struggled with mental illness and fetal alcohol spectrum disorder, to be raised by strangers. How did the media even find out? Gertz, a 26 year marketing veteran carefully outlined and planned her approach to the media after exhausting every other means of calling attention to the lack of resources for her daughter.
Says Gertz who undertook writing Be the News to help others take a stand on meaningful issues, "It takes many stories to cause a tipping point and effect change. I wanted to give people with an important story a thorough understanding of how to go viral and how to avoid the pitfalls of doing so at the same time."
Gertz weaves her story throughout the book uses examples from that personal experience to:
· Create a mission for their messaging
· Pitch a story
· Develop and deliver sound bites
· Align with topics of interest that are already in the news
· Avoid the pitfalls of tabloid journalism
"There are specific steps you must take in order to prepare your story for release. It is key that the reason for your story is not ego-centric but issue or story-centric and that you position the mission of your decision to speak out on-topic," writes Gertz.
Be the News: A Guide to Going Viral With Your Human Interest Story is on sale now at Amazon.com. (http://www.amazon.com/
About the Author
A writer since she was six, Gertz's love for ink on paper led her to a 14 year publishing career followed by 15 years running her own marketing agency. She is the author of several longstanding blogs, multiple published articles and is a national advocate for the awareness of FASD.(www.amazon.com/