After this month’s tragedy in Newtown, Ct., Liza Long, a mother of another mentally ill child told her story in an essay entitled, “I am Adam Lanza’s Mother” and in a matter of hours, both the letter and her story went viral- lending that much more credence to the national debate on the state of the country’s mental health system.
"I know hundreds of mothers that could have written that same essay and I understand that it will take that many stories to get the issue to a point of critical mass. In writing Be the News: A Guide to Going Viral With Your Human Interest Story I wanted to give people with an important story a thorough understanding of how to go viral and how to avoid the pitfalls of doing so at the same time" said Gertz.
Gertz’s 26 year marketing experience supported her creating a carefully outlined approach to the media after exhausting every other means of calling attention to the lack of resources for her daughter.
This approach is provided in Be the News: A Guide to Going Viral With Your Human Interest Story and instructs the reader how to:
· Create a mission for their messaging
· Pitch a story
· Develop and deliver sound bites
· Align with topics of interest that are already in the news
· Avoid the pitfalls of tabloid journalism
Be the News: A Guide to Going Viral With Your Human Interest Story launched on December 4, nearly two weeks before the events on December 17th. A bestseller in its category, it can now be purchased at Amazon.com (http://www.amazon.com/
About The Author
Lori Gertz was born and raised in Western Massachusetts. A writer since she was six, her love for proverbial ink on paper led her to a 14 year magazine publishing career followed by 15 more years running her own strategic marketing company. She is the author of several longstanding blogs, multiple published articles and is a national advocate for the awareness of Fetal Alcohol Spectrum Disorder. (For More on the author: www.amazon.com/