“Be the News: A Guide to Going Viral With Your Human Interest Story”, author Lori Gertz tells how her family became the subject of a media frenzy after they went public to create awareness around the heartbreaking issue of fetal alcohol spectrum disorder and mental illness.
Misunderstood by many of those who read about it in the media, she was vilified as a mother who heartlessly sent her 7-year-old adoptive daughter, who struggled with mental illness and fetal alcohol spectrum disorder, to be raised by strangers. How did the media even find out? Gertz, a 26 year marketing veteran carefully outlined and planned her approach to the media after exhausting every other means of calling attention to the lack of resources for her daughter.
Gertz wrote “Be the News: A Guide to Going Viral With Your Human Interest Story” (http://freakingeniusmarketing.blogspot.com/
She weaves her story throughout the book using examples from that personal experience to teach the reader to:
Create a mission for their messaging
Pitch a story
Develop and deliver sound bites
Align with topics of interest that are already in the news
Avoid the pitfalls of tabloid journalism
"There are specific steps you must take in order to prepare your story for release. It is key that the reason for your story is not ego-centric but issue or story-centric.”
Already #1 in the public relations category on Amazon, “Be the News: A Guide to Going Viral With Your Human Interest Story” is available for for free download by going to:
About The Author (http://www.amazon.com/
Lori Gertz was born and raised in Western Massachusetts. A writer since she was six, her love for proverbial ink on paper led her to a 14 year magazine publishing career followed by 15 more years running her own strategic marketing company. She is the author of several longstanding blogs, multiple published articles and is a national advocate for the awareness of Fetal Alcohol Spectrum Disorder. (For More on the author: Go to www.lorigertz.com, www.facebook.com/