After this month’s tragedy in Newtown, Ct., Liza Long, a mother of another mentally ill child told her story in an essay entitled, “I am Adam Lanza’s Mother” and in a matter of hours, both the letter and her story went viral lending that much more credence to the national debate on the state of the country’s mental health system.
"I know hundreds of mothers that could have written that same essay and I understand that it will take that many stories to get the issue to a point of critical mass. Be the News gives readers with an important story a thorough understanding of how to go viral and how to avoid the pitfalls of doing so at the same time" said Gertz.
Be the News: A Guide to Going Viral With Your Human Interest Story has already reached number one in the public relations category on Amazon’s bestsellers list since its launch on December 4th.
A seasoned 26 year marketing veteran, Gertz created a carefully outlined approach to the media which instructs readers how to;
Create a mission for their messaging
Pitch a story
Develop and deliver sound bites
Align with topics of interest that are already in the news
Avoid the pitfalls of tabloid journalism
Download your free copy of Be the News: A Guide to Going Viral With Your Human Interest Story by clicking on this link now: http://www.amazon.com/
About The Author
Lori Gertz (http://www.amazon.com/