Bestselling Book Teaches What To Say So The Media Will Listen

PRLog (Press Release) - Dec. 28, 2012 - Be the News: A Guide to Going Viral With Your Human Interest Story, written by Lori Gertz, who in 2010 was catapulted into the national spotlight after going public with her family’s heartbreaking story of mental illness, is available as a free download to anyone with a web-accessible computer from Dec 29-Jan 2.    

After this month’s tragedy in Newtown, Ct., Liza Long, a mother of another mentally ill child told her story in an essay entitled, “I am Adam Lanza’s Mother” and in a matter of hours, both the letter and her story went viral lending that much more credence to the national debate on the state of the country’s mental health system.

"I know hundreds of mothers that could have written that same essay and I understand that it will take that many stories to get the issue to a point of critical mass. Be the News gives readers with an important story a thorough understanding of how to go viral and how to avoid the pitfalls of doing so at the same time" said Gertz.

Be the News: A Guide to Going Viral With Your Human Interest Story has already reached number one in the public relations category on Amazon’s bestsellers list since its launch on December 4th.

A seasoned 26 year marketing veteran, Gertz created a carefully outlined approach to the media which instructs readers how to;

Create a mission for their messaging
Pitch a story
Develop and deliver sound bites
Align with topics of interest that are already in the news
Avoid the pitfalls of tabloid journalism

Download your free copy of Be the News: A Guide to Going Viral With Your Human Interest Story by clicking on this link now: http://www.amazon.com/Be-The-News-Interest-ebook/dp/B00AIEU990

About The Author
Lori Gertz (http://www.amazon.com/Lori-Gertz/e/B00AIZCZP0/ref=ntt_ath...) was born and raised in Western Massachusetts. A writer since she was six, her love for proverbial ink on paper led her to a 14 year magazine publishing career followed by 15 more years running her own strategic marketing company. She is the author of several longstanding blogs, multiple published articles and is a national advocate for the awareness of Fetal Alcohol Spectrum Disorder. (For More on the author go to www.lorigertz.com, www.facebook.com/bethenews, and twitter.com/lorigertzauthor. Her personal blog can be found at www.gertz-pileofideas.blogspot.com.