Making The Link Between Customer Service And Marketing

Dec. 18, 2012 - PRLog -- “There appears to be divergent views about the relationship between marketing and customer service,” said Mr Ian Kinsey, Managing Director of Coracall South Africa. “While many would argue the marketing function is well positioned to assist in orchestrating customer experience for the entire organisation, a significant disconnect between marketing and customer service investment is revealed in the study findings.”

He added, “In our experience the marketing and customer service functions of an organisation need to be closely aligned. We work with global customers and key to the success of our partnerships is the ability to create a consistent customer experience irrespective of customer location. This requires complete coordination of activities across all touch points. Often this goes as far as embedding customer service training into the training regime of senior executives to ensure that culture of ‘customer first’ becomes ingrained into the very fabric of the customer organization.”

About Coracall

For further information please contact:

Investor Relations

Coracall

1st Floor, Coastlands Gatemax

329 Umhlanga Rocks Drive

Umhlanga Ridge

Kwa-Zulu Natal

South Africa

inquiry@coracall.com

www.coracall.com

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