Communication Avenue - Questionnaires Are Great Tool For Market Research

NEWARK, U.K. - Sept. 14, 2013 - PRLog -- Questionnaires are a great tool to gather data while conducting market research, and there are many ways to execute them. Online questionnaires are the most commonly used method for surveying audiences of all sizes, but marketers may utilize in-person, telephone,  and even direct mail questionnaires. The larger your sample, the more representative is the survey of the existing market sentiment.

Benefits of Online Questionnaires

Being able to narrow down demographics and target audiences is a key reason why online questionnaires are the most effective type of survey method used today. Studies show that active consumers begin their purchasing process by searching for information about products and services online. They are looking for trusted brands and great deals. Much of this information can be mined, through one’s own website, or keyword searched through a wide variety of ad delivery platforms, with Google Ad Words being the most popular. Take advantage of online questionnaires, and get the most out of your market research.