ID International's showcases now display up-to-date examples of their Website Design, Logo Design, as well as a variety of Featured Brand Showcases intended to give a real feeling for the quality of their work. In addition to a dozen interesting Website designs, there is almost 100 logos on their website now, with lots of full color photography of modern graphic design pieces like brochures, booklets, food packaging, presentation folders, vehicles, clothing, and others. They have compiled a quite interesting collection of how cohesive brands fit together in today's ever increasing brand competitiveness.
"Due to the tremendous impact that re-naming and re-branding a company can have, it is critical for any branding client to be taken through the process with great sensitivity and care." says Alex Sorger, Senior Web Architect for ID International, "Any new or updated company identity or brand should also be launched in a subtle and methodical manner in order to avoid alienating old customers, while aiming to attract new business prospects. We're doing this all new for 2011."
He went on to say that as they prepare for their 10th year in business, they've launched a new business and marketing plan, moved their California office to downtown Chico, as well as launched new evaluation strategies and advertising campaigns to really get the word out about ID International both here in the US and across the EU from their Milan office.
There is no magic formula to branding strategy planning, however, there is a methodical process which involves careful strategy, memorable visuals and personal interactions, all of which must speak in unison for a customer to place full trust and invest their emotions in what is offered. That's the benefit of hiring a "branding agency" over a web guy, or a local freelance designer. Anyone can design something pretty, but as obvious as it seems, if it doesn't attract your company's target audience, you're just throwing your investment away.
These online changes at ID (http://www.identity-