The brand update was accomplished and donated by ID Design Director Mathew Jacobs. When asked about what was most important feature of the KZFR brand update Jacobs said, "Community radio is very important to us. We want to get KZFR's station schedule on every refrigerator, and the sticker on every vehicle in the North State to bring the station's unique programming, once and for all, to the mindset of every resident of Northern California. So the most important feature is the logo. We want to see it everywhere."
"Community Radio" and "Commercial Radio" differ in a few very obvious ways. One of them is that community radio has no advertisements while commercial radio is actually named for it. The other most obvious reason is "diverse genre-based programming"
Community radio emerged after World War II with a station that is widely recognized as starting the community radio movement, Pacifica Foundation’s KPFA in Berkeley, California. Pacifica’s founders were dissatisfied with the dominant networks’ biased news coverage, and believed that serious music and literature was not given enough attention on radio or TV. So they set out to build a station to change that. By the 1960s, Pacifica had evolved to run successful stations in Berkeley, Los Angeles, New York, Washington D.C., and Houston. Noting their success, may other community groups then used the “Pacifica Model” to organize their own stations. This nationwide radio movement now includes special interest stations in most major US cities, stations operating on Indian reservations, stations broadcasting in different languages, and stations serving rural areas with a wide range of special interests.
KZFR is a true "Live and Local" community radio station serving "the Sacramento Valley, the foothills and beyond". They boast live dj’s, support live music events across Northern California, and provide local non-profits with unprecedented access to the airwaves. They also maintain an important local news department with the responsible, truthful and non-biased reporting the public expects from community radio.
If you are outside KZFR's Northern California's transmission area, have no worries as they now stream their unique programming live online. You can also go on ID International's corporate website: www.identity-