“Written content drives the search engines,” said Edson. “While it’s great to have a website with photos and videos, written content is what’s important to be found,” she said.
Written web content should be well-written, be original and unique, and contain keywords that people and search engines are searching for, said Edson. Too many business owners purchase canned content that similar businesses have on their websites. In fact, in many industries, individual business owners purchase canned websites. Canned websites are pre-designed and pre-written for that industry. The web master inserts your name, photo and address and you’re online. The problem with these websites is they usually do not contain much written content, nor do they contain keywords or meta-data for the search engines. Keywords are vital for the search engines.
“Your website should also have content to entice customers to buy,” said Edson. Content can illustrate your knowledge of your business, product and industry. It’s this knowledge that will help persuade customers that you’re the person they want to do business with, she said.
Edson added that custom-written content can show off your expertise and introduce your potential customers to your business in a way that canned content cannot and photos and videos cannot. “People get to know your business through your website. Written content describes what you do, what you know and how much you know about what you do. While photos are great, it’s like meeting someone without talking to them,” she said.
Edson has 20 years of writing experience. Her services include web content, press releases, copy writing, e-mail marketing, blogging, posts for social media sites and more. For each client, she says, she provides professionally written, well-researched products that satisfy the needs of the individual client and appeal to that client's audience.
For more information about web content, contact Phyllis Edson at 816-305-5828 or e-mail her at phyllisedson@