Customer Insight Group’s President and CEO, Sallie Burnett, will be sharing her customer experience management expertise and moderating the session, ”Social Media: The Convergence of Direct Response and Social Media" at the RMDMA DM Days conference May 13, 2009 in Denver, Colorado. Today, more than ever before, it is vital for businesses – large and small – to maintain an ongoing presence in the marketplace. The focus of this year’s event, “Connecting for Profit: The How's, Whys and What's of Connectivity,”
Burnett said, “How many times have you been e-mailed a joke or cartoon and forwarded it to friends or co-workers? And how many times have you done it today? A recent study shows that a strong 89% of adult Internet users in the U.S. share content with others via e-mail. And while jokes and cartoons make up 88% of the forwarded material, a full 24% of business and personal finance information is also shared. So how do you harness the power of social media?” Burnett has brought together industry leaders to share how to use social media to:
* Connect to customers in new ways
* Stimulate interest in your company's brand
* Turn passionate customers into brand advocates
* Deliver interactive services to your customers
Burnett has been a featured speaker at industry conferences including the National Center for Database Marketing conference, National Retail Federation's conference on CRMRetail, the Retail Advertising & Marketing Association's conference, Rocky Mountain Direct Marketing Association DM Days, Regis University, Network Affiliates Annual Convention and the Fred Newell Customer Relationship Management conference.
ABOUT CUSTOMER INSIGHT GROUP, INC.
Customer Insight Group, Inc. is a full-service strategic marketing firm helping companies develop and execute high-performing acquisition, loyalty, upgrade and retention programs by leveraging customer behavioral and attitudinal insights. Balancing strategy with creative execution, we create compelling customer-centric programs that reflect our clients brand visions. Explore how Customer Insight Group makes a difference for such clients as The Bon Ton Stores, Dick’s Sporting Goods, Goldratt Consulting and Network Affiliates by visiting customerinsightgroup.com.
For more information about Customer Insight Group, contact Sallie Burnett, president/CEO of Customer Insight Group, 6711 Secrest Circle, Arvada, CO 80007, (303) 422-9758; Fax (866) 611-7363, or sallie@customerinsightgroup.com.
