Customer Insight Group Reveals Email Strategies to Improve Loyalty and Conversion

Sept. 3, 2008 - PRLog -- Customer Insight Group’s President and CEO, Sallie Burnett, will be sharing her customer experience management expertise and moderating the session, "Retail Email: Leaving Money in the Inbox," at the conference October 1-3 in San Francisco, California. At Online Market World, attendees will get a holistic view of what’s on the horizon for all functional areas of the ecommerce organization and will be able to learn about and discuss the critical issues and trends that are changing global online markets.

In this session, Burnett has brought together industry leaders to share innovative ideas that companies can use to make e-mail even more effective to drive traffic, improve customer loyalty and boost ROI. Come to this session armed with questions. Burnett and panelist will answer your questions and explore best strategies for customer subscription management, strategic customer life-cycle management and the power of personalization Using retail case studies you can relate to, you'll be armed with actionable strategies and tactics you can use to drive traffic, improve customer loyalty, conversions and ROI.

Burnett has been a featured speaker at industry conferences including the National Center for Database Marketing conference, National Retail Federation's conference on CRMRetail, the Retail Advertising & Marketing Association's conference, Rocky Mountain Direct Marketing Association DM Days, Regis University, Network Affiliates Annual Convention and the Fred Newell Customer Relationship Management conference.

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ABOUT CUSTOMER INSIGHT GROUP, INC.

Customer Insight Group, Inc. is a full-service strategic marketing firm helping companies develop and execute high-performing acquisition, loyalty, upgrade and retention programs by leveraging customer behavioral and attitudinal insights. Balancing strategy with creative execution, we create compelling customer-centric programs that reflect our clients brand visions. Explore how Customer Insight Group makes a difference for such clients as The Bon Ton Stores, Dick’s Sporting Goods, Goldratt Consulting, Network Affiliates, Regis University, and Ruby Tuesday by visiting customerinsightgroup.com.