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Follow on Google News | Customer Insight Group Launches On-line Marketing LibraryCustomer Insight Group, Inc. has a created an online marketing library as an invaluable catalog of market place intelligence and marketing best practices.
To make matters worst, consumers are tuning messages out because they believe it has no relevance to them. According to Peter Rose, Partner at Yankelovich, “Marketing resistance is a direct result of consumers being bombarded with messages and images that have increased tenfold in the last three decades. At best, it has led to consumer demand that marketers interact with them in new and different ways that are much more precise and relevant to today’s lifestyle needs.” Customer Insight Group’s Marketing Library documents the changing ways in which brands market themselves, transform and emerge stronger. It showcases best practices in attracting, retaining and growing a profitable customer base in today’s tough marketing environment. # # # Customer Insight Group, Inc. helps companies develop and execute high-performing acquisition, loyalty, upgrade, and retention programs by leveraging customer behavioral and attitudinal insights. Balancing strategy with creative execution, we create compelling customer-centric programs that reflect our clients brand visions. Explore how Customer Insight Group makes a difference for such clients as The Bon Ton Stores, Dick’s Sporting Goods, HSBC, Regis University and Network Affiliates by visiting www.customerinsightgroup.com. End
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