“We recognize that marketing professional, whether they work for brands, universities, associations, agencies, research firms or consultancies, are experiencing a revolution. While combating the recession, many marketers must overcome increased pressures for measurable results. Plus, there are new entrants to the market competing for the same pool of customers. Costs to acquire a new customer are increasing. And, unprofitable customers are destroying revenue margins,” notes Sallie Burnett, president of Customer Insight Group.
To make matters worst, consumers are tuning messages out because they believe it has no relevance to them. According to Peter Rose, Partner at Yankelovich, “Marketing resistance is a direct result of consumers being bombarded with messages and images that have increased tenfold in the last three decades. At best, it has led to consumer demand that marketers interact with them in new and different ways that are much more precise and relevant to today’s lifestyle needs.”
Customer Insight Group’s Marketing Library documents the changing ways in which brands market themselves, transform and emerge stronger. It showcases best practices in attracting, retaining and growing a profitable customer base in today’s tough marketing environment.
