Companies in all industries today are faced with rising customer disloyalty and shrinking margins. But some firms are enjoying surprising successes. Customer Insight Group’s Loyalty Blog offers real-world examples, many drawn from projects we have worked on with clients grappling with acquiring, retaining and nurturing profitable customer relationships.
“My intention in creating the Loyalty Blog is to provide marketers with a road map for success in loyalty marketing. For novices, it provides the fundamentals needed to succeed. For the loyalty-marketing practitioner, the blog is a benchmark, or sense of context — how their efforts compare to others in various industries. For everyone, I offer some new insights and wide abstractions about my forte, loyalty-marketing strategy,” noted Sallie Burnett, president of Customer Insight Group. Look for cutting edge loyalty marketing advice and tips that you can put into practice in 2009.
Though not every reader will agree with the all the ideas, strategies and hypothesis posted, it is our hope that this Loyalty Blog will at least initiate starting points for an interactive, thought provoking discussion. We welcome you to join in the conversation at http://www.customerinsightgroup.com/
