Consumer Behavior Press Releases

Talker Research study commissioned by CheapCaribbean Vacations finds 36% of Americans would book last-minute because the price is too good to pass up — with those who have done so estimating average savings of $785

New book on buyer psychology and real estate strategy earns multiple Amazon #1 New Release rankings within days of publication

A study by HotDeals.com shows that digital coupons, like mobile and promo codes, greatly influence consumer behavior. While they drive sales and trust, merchants must balance short-term gains with sustainable profits.