Media companies are investing in high dynamic range (HDR) technologies to enhance consumer viewing experiences, but many in the industry are beginning to question whether implementations based on static look-up tables (LUTs) are truly delivering on the...
The Media Coding Industry Forum (MC-IF) returns to Las Vegas for the 2025 NAB Show to demonstrate next-generation use cases leveraging Versatile Video Coding (VVC).
The 2024 UEFA European Soccer Championship provided the stage for a groundbreaking implementation of Advanced HDR by Technicolor, marking a major milestone in modern sports broadcasting.
