Sales Education Foundation gives $5K in recognition of research dissemination

DAYTON, Ohio - July 11, 2013 - PRLog -- The Sales Education Foundation (SEF) in partnership with Neil Rackham has announced the 2^nd annual Research Dissemination Award.  This award is given to the person receiving the most nominations by his/her peers for bringing quality sales research to industry professionals. Benefits of the research should be measurable and nominations are collected and reviewed for content.

The 2^nd annual Dissemination Award winner is Thomas Steenburgh (University of Virginia, Darden Graduate School of Business) who was recognized by his peers for his quality of sales research and ability to present findings to industry.  As one nominator said, “he is constantly looking for ways to make academic research more relevant to practitioners.”  The program’s $5,000 award is given in honor of the winner to a sales program or non-profit of their choice.

According to Neil Rackham, best-selling author and renowned sales researcher, “the time has come for increased collaboration between sales researchers and practitioners.  We have seen them work separately for decades – now we can streamline their work into a cohesive strategy that will benefit universities, sales practitioners and consumers alike.”  Recognizing the market’s changing needs, Rackham donated $75,000 to be distributed over five years to those building positive collaborations and providing quality research to industry.

For information on future grants, partnership and support opportunities, or to learn more about the growing sales education space, contact the Sales Education Foundation at 800.776.4436.