Pierhouse serving up retail expertise to help real ale fans thirst for information

Aug. 17, 2012 - PRLog -- The bubbling popularity of real ale has lead to an ever increasing fan base in this booming sector who are keen to absorb more details on their favourite tipples.

Pierhouse have imparted their selling techniques and technology skills to support the Lions Club of Fleet to meet the demand by the cask ale enthusiasts for knowledge on each of the products in their customer communications.

A key sponsor of the Lions Club of Fleet Sixth Annual Beer Festival, Pierhouse are applying their knowledge of how to encourage customers to make a buying decision and the awareness of the FMCG and drinks sector to manage, produce and publish the point of sale information for the event.

A key aim was to create QR codes for all of the products available to link real ale enthusiasts to further information at the point of sale. The QR codes will enable customers to use their smartphones to link straight to the brewers own websites to appeal to their thirst for information, increase engagement to boost sales and even encourage purchases after the event.

Real ale is a smash hit for the retail sector – many supermarkets have expanded their lines dramatically in recent years. Research from The Campaign for Real Ale (Camra) found that the number of drinkers trying real ale for the first time has increased by 40% in the past few years and there are now over 800 breweries in the UK, reflecting a ''surge'' of interest in real ale.

Daniel Franklin, Fleet Beer Festival organiser said: “We are over the moon with the help from Pierhouse. Technology in our sector has been really booming and we wanted to be able to provide the best and most memorable experience we could. We are on track for the best beerfest yet.”

Ian Hook, Managing Director of Pierhouse said: “We are pleased that Pierhouse could extend our customer communication and QR code expertise to the Lions Club of Fleet. One of our values is to care about and enjoy what you do - and help others be passionate about what they do. We are happy we could help such a worthwhile cause.”

Ends.

Notes to editors:

Fleet Lions
The Lions’ Club of Fleet ‘Beer Olympics’ sixth annual beer festival is being held on August 18th at Ancells Farm Community centre. There will be two sessions – 11.00 to 3pm and 5.30 to 9pm. The proceeds from this year’s beer festival will go to Canine Partners, who train assistance dogs for people with disabilities. These amazing dogs carry out everyday tasks such as opening doors, unloading the washing machine, pressing switches or even getting help in an emergency. Last year’s festival raised over £3000 for good causes with approximately 500 people drinking almost 2000 pints. Visit: http://www.fleetlions.org.uk/beerfest for more information.

Pierhouse
Pierhouse solutions provide formatted output for all types of signage and customer communication points including shelf edge tickets, promotional point of sale, handheld devices and all digital formats. Our software is in use in over 50 countries worldwide in 35 different languages. Our customers include Waitrose, Mothercare International, the Midcounties Co-operative, Robert Dyas and Harveys.

Pierhouse solutions provide a single data content and publishing platform enabling retailers to manage all their customer communication formats for the ever increasing omni-channel environment. NetTickIT™ and OnePoint™ software from Pierhouse help retailers manage all the data, processes and compliance to produce promotional tickets and in-store signage.  

Pierhouse love retail and it is our aim to help shape its future direction. We have helped retailers manage the publishing and production of effective in-store promotions and signage for 38 years. We pride ourselves on meeting our objectives and deadlines, and understand our customer needs around the world. We are a Microsoft Gold Certified Partner providing software and services.