Omni-channel: How to map your journey to get there

June 22, 2012 - PRLog -- Omni-channel is all about understanding the customer and addressing the hurdles in their cross-channel experience. Yet retailers are struggling to know how to keep up with the current trends in this fast paced segment and improve the consumer passage to payment within their stores.

As a response, Pierhouse has published a white paper report called ‘Omni-channel: How to make it work’. The report will help retailers to create a plan for the phased implementation of an omni-channel strategy which adds value at each step. It specifies five key requirements for retailers to ensure they build a solid foundation to meet the challenges in the omni-channel world. Pierhouse suggests the stages a retailer should take to capitalise on omni-channel without major time or cost implications.

Follow this link to download the 'Omni-channel: How to make it work' white paper: http://pierhouse.co.uk/uploads/Omni-channel%20white%20paper%20June.pdf

Commenting on the white paper, Ian Hook, Managing Director of Pierhouse said:

“It can be a long, hard slog for retailers to achieve a seamless experience in their stores. Yet in some circumstances retailers have made the task more arduous by not putting in place the stepping stones they will need to reach their final omni-channel goal. Data integration is a key element to smoothing the bumps in the road.

“This white paper will be of great help to retailers who want to understand further about omni-channel or even want to capitalise on these changes and are looking to replace or upgrade their current solution. As a leading expert in retail software and omni-channel solutions, Pierhouse has a wealth of knowledge and expertise that it can share. Combine this with our innovative product suite, and businesses have the perfect partner to work with.”

Ends.

Notes to editors:

NetTickIT™ and OnePoint™ software from Pierhouse help retailers manage all the data, processes and compliance to produce promotional tickets and in-store signage.  

Pierhouse solutions provide formatted output for the ever increasing omni-channel environment and embrace all types of signage and customer communication points including shelf edge tickets, promotional point of sale, handheld devices and all digital formats.

Pierhouse love retail and it is our aim to help shape its future direction. We have helped retailers manage the publishing and production of effective in-store promotions and signage for 38 years. We pride ourselves on meeting our objectives and deadlines, and understand our customer needs around the world. Our customers include Waitrose, The Midcounties Co-operative, Robert Dyas, Harveys and Mothercare International.

Pierhouse solutions provide a single data content and publishing platform enabling retailers to manage all their customer communication formats. We are a Microsoft Gold Certified Partner providing software and services.