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Do Consumers Perceive Differences Between Natural And Organic?

David Schmidt, President & CEO, International Food Information Council Foundation shares his insight during a video interview for DDW’s “Expert Answers” series.

April 9, 2012 - PRLog -- Consumers see a close relationship between “natural” and “organic” when it comes to foods and beverages, according to David Schmidt, President & CEO, International Food Information Council Foundation. During a video interview for DDW’s “Expert Answers” series, Schmidt shared insight on consumer perception.

“Many consumers don’t distinguish between the two,” observed Schmidt.

Because both natural and organic foods must meet the same regulatory standards for food safety, the difference between natural and organic “is more of a philosophy than it is a safety issue,” added Schmidt.

To see the full interview, please visit

Learn more about International Food Information Council Foundation:

View all DDW’s interviews with David Schmidt:

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The Color House - DDW’s mission is to enhance the visual appeal of food and beverages. The Color House is a place where creativity blends with advanced technical capability to bring color ideas to life for customers. DDW’s wide array of natural coloring, along with its sought after caramel color and burnt sugar, helps sell two billion servings every day. Visit http://www.ddwcolor.com and follow us on Twitter @ddwcolor for more information.

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Source:Campbell Barnum
Location:Louisville - Kentucky - United States
Industry:Food, Manufacturing, Science
Tags:DDW, Natural, Organic, Food, Beverage, Color, Perception, Expert, Answers, Video
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