Florentinum will bring the highest quality office standard to the center of Prague, and is considered to be the largest complex of its category in the city - 49,000 m2 of gross rentable office area situated on 9 above ground floors and 7,500 m2 of retail area situated on lower ground and ground floors. Once completed, it will include office and retail elements, including services such as supermarket, drug store, restaurant, cafés and other facilities - and a sufficient amount of parking spaces.
Cocoon Group was commissioned to develop the "face" of Florentinum brand, beginning with corporate Identity and pre-launch materials. The identity, inspired by the brand story 'Art of Business', as well as the unique architecture of the building, will both draw from the building design and, it is expected, influence it as well.
According to Stas Sipovich, lead designer on the project, "The identity is linked to the building itself, using flow and shapes that will be found inside and outside. We wanted to create a light, modern feeling which matches the actual feeling you get when you enter the space. The palette of the interior, for instance will come from our work. "
"We are delighted to have been given the opportunity to showcase our brand-building capabilities, including design, copywriting and print management. We will continue through 2012 with the development of additional identity materials, press-kits, sales tools, and a high-end website." says Vedrana Ajdin, CG's Client Service Director responsible for Penta account.
Florentinum's construction will be completed in 2013 having its first tenants in the middle of the year. Until then, visual identity work can be seen at the Florentinum website, www.florentinum.cz.
Cocoon Group, an award-winning international branding agency, offers clients a new perspective in branding via a full selection of branding services; from unparalleled strategic expertise through 2D and 3D design, artwork, mock-ups, pre-press services, and print management. The Cocoon Group network, with sister agency Mountain Design, has offices in Prague, Moscow, Bucharest, and The Hague, working for a variety of clients, including the world's leading companies as well as leading regional and local players. For more information about CG, please visit their website at www.cg-eu.com.