The Packaging Design of Dobré Ráno, by Cocoon Group, Wins iF Award

Jan. 7, 2013 - PRLog -- Dobré Ráno yoghurt, re-launched in 2012 in the Czech Republic, was one of the winners of the prestigious iF Packaging Design Award. A product of Yoplait, the brand's identity and packaging were totally re-designed by Cocoon Group, one of Europe's leading branding agencies.

In this year's awards, 49 international experts discussed 4,352 entries by 1,920 participants from 51 countries. Dobré Ráno's design was outstanding among other 83 winners in the Packaging Design discipline, and will be allowed to use the prostigious iF Label for its future comunication materials.

“The iF design awards has long since belonged to the most international and highly regarded design competitions in the world,” commented the jury. “What began in the 1950s as a display of products for convention participants, draws from 51 countries submissions that are rich in quality and at the highest level of design,” remarked the experts who made up the jury that decided the 60th iF awards in its anniversary year.

"The goal was to create a brand that consumers looked forward to seeing on the shelf and on their tables. We are glad the jury recognized it and very proud to have been key contributers to the success of Dobré Ráno", says Petr Báča, managing Partner in CG.

It is the third time this year that a packaging design by Cocoon Group is awarded in Central Europe - it also received a Design Angels Award for the Romanian water brand Poiana Negri and a CROPAK Award for the beer bottle of the Croatian Ožujsko.

Cocoon Group is an award-winning international branding agency offering a full selection of branding services; from unparalleled strategic expertise through 2D and 3D design, artwork, mock-ups, pre-press services, and print management. The Cocoon Group network has offices in Prague, Moscow, Bucharest, and The Hague, working for a variety of clients, including the world's leading companies as well as leading regional and local players. Cocoon Group offers clients a new perspective in branding. For more information about CG, please visit their website at www.cg-eu.com.