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Cocoon Group Designed Yoplaît's Smetana, the New Brand of Liquid Creams in the Czech Market

The international branding agency Cocoon Group created the packaging design of two products in Yoplaît's new liquid cream range: the Cooking and the Whipping Creams.

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Smetana Yoplait by CG
Smetana Yoplait by CG
PRLog (Press Release) - Nov. 7, 2012 - Following the successful redesign of Dobré Ráno yoghurt range, the international branding agency Cocoon Group created the packaging design of two products in Yoplaît's new liquid cream range: the Cooking Cream (Smetana Na Vaření) and the Whipping Cream (Smetana Ke Šlehání).

In particular, the tasks included creating a chic yet traditional-looking packaging and emphasizing Yoplaît's unique presentation: while the competition is mostly packaged in regular 375 ml plastic tubs, Yoplaît's liquid cream range is available in practical resealable 400 ml plastic bottles -- a first on the Czech market.

"At the client's suggestion, we combined a striped pattern, reminiscent of French food kiosks, with elements from the packaging of the established Zakysaná Smetana range, helping create a brand capable of conquering significant brand awareness", says Jíří Votruba, Client Service Director in Cocoon Group's headquarters in Prague.

Cocoon Group is an award-winning international branding agency offering a full selection of branding services; from unparalleled strategic expertise through 2D and 3D design, artwork, mock-ups, pre-press services, and print management. The Cocoon Group network has offices in Prague, Moscow, Bucharest, and The Hague, working for a variety of clients, including the world's leading companies as well as leading regional and local players. Cocoon Group offers clients a new perspective in branding! For more information about CG, please visit their website at www.cg-eu.com.

Photo:
http://www.prlog.org/12017918/1

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Contact Email:
***@cg-eu.com Email Verified
Source:Cocoon Group
Zip:17000
City/Town:Prague - Praha - Czech Republic
Industry:Marketing, Food
Tags:Smetana, packaging, design, Yoplait, dairy
Shortcut:prlog.org/12017918
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