3 Low-Cost Strategies for Your Year-End Marketing Makeover

Dec. 6, 2011 - PRLog -- PHOENIX--As 2011 draws to a close, many business owners find themselves slashing marketing budgets again -- still yearning for an effective strategy to connect with customers and boost sales.

“Unfortunately, there’s a deadly misconception that budget determines the effectiveness of a marketing campaign,” said Tom Trush, a direct-response copywriter and author of "The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Attention and Get More Customers." “This leads many budget-strapped business owners to do nothing, which is like waving the white flag and surrendering your company’s future to luck.”

According to Trush, an ever-growing assortment of marketing tools, resources and shiny objects competing for attention have also left also many business owners paralyzed by indecision. The following are his top three marketing makeover strategies:

1.   Put your expertise on paper. Your prospects crave your knowledge. So don’t let your wisdom just sit inside in your head. Share what you know in written form so you’re perceived as a go-to authority in your industry.

2.   Re-activate people from your past. Now is the ideal time to contact customers who haven’t done business with you in a long time. If you haven’t maintained contact, they probably just forgot about you. So send them a letter with an irresistible, risk-free offer or referral request.

3.   Engage your audience. When you survey the prospects and customers on your lists, you find out exactly what they want -- and then you can deliver it. Also, encourage them to ask you questions. That way you prove you’re a helpful resource.

“The foundation for effective marketing is high-quality content,” added Trush. “Content drives action. Without a steady stream of relevant content, your prospects have little reason to initiate contact with you, tell others about your stuff or return for new insight.”

Using an education-based approach, Trush will tell your audience how to create The “You” Effect™, a process that transforms ego-based marketing into captivating messages that create customers. This simple change in prospect perspective can help position you as an industry authority, deliver higher returns on your marketing investments and allow you to reach larger audiences with less effort.

Tom Trush is a Phoenix-based direct-response copywriter who helps business owners craft lead-capturing marketing materials. He is the author "The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Attention and Get More Customers"  and the soon-to-be-released "The 'You' Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers." Several of Trush’s educational articles, videos and expert interviews are available on his website at http://www.writewaysolutions.com.

To interview Trush, call 602-305-6755 or e-mail tom@writewaysolutions.com.