The "You" Effect
The marketing game has changed.
“The good news is this transformation means more opportunity for small business owners and entrepreneurs,”
According to Trush, marketers’ roles today are similar to a publisher -- they must produce and deliver valuable content when and where prospects need it. What works is focusing on prospects’ problems. What fails is force-feeding facts about what companies sell.
Successful strategies, Trush emphasizes, are also no longer defined by marketing budgets because the Internet has leveled the playing field.
“If you want to get into the marketing game today, you simply have to step off the sidelines,” he adds. “All it takes is a simple change in your perspective on prospects to position yourself as an industry authority, deliver higher returns on your marketing investments, and reach larger audiences with less effort.”
A paperback version of "The 'You' Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers" is also available on Amazon.com. For more information about the book, visit http://www.theyoueffectbook.com.
A direct-response copywriter and founder of Write Way Solutions in Phoenix, Arizona, Tom Trush helps business owners and entrepreneurs develop lead-capturing marketing materials. In addition to working with clients across the globe, Tom shares his educational approach to marketing at seminars and workshops, as well as in his own information products. He is the author "The 'You' Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers" and "The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Attention and Get More Customers." Several of Trush’s educational articles, videos and expert interviews are available on his website at http://www.writewaysolutions.com.
To interview Trush, call 602-305-6755 or e-mail tom@writewaysolutions.com.
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