Blockdot Releases App for Supermarket Guru Phil Lempert

Aug. 19, 2011 - PRLog -- Dallas-based Blockdot has launched “Smarter Shopping” — a new mobile app for supermarket guru Phil Lempert that’s sponsored by ConAgra Foods.

Lempert, who serves as a spokesperson for ConAgra Foods and is considered an expert in helping consumers save money, eat healthier, and getting the most from their foods, brings his experience and expertise to this handy, easy-to-use app. It’s available – for free! – for the iPhone, iPod Touch, and iPad.

“Smarter Shopping” is loaded with unique recipes, nutrition analysis, reviews of new products, and many other resources to help you understand your food, health, lifestyle, and shopping options.


Exclusive features:
•Phil’s famous “Hits & Misses” videos with reviews of new products.
•Label Translator, which demystifies some of the most common ingredients.
•Organic Guide, to help you decide which organic products are worth the additional cost.
•Shopping “tip” of the week, to help save more money at the checkout.
•Weekly Food News Today video, which highlights latest food news.
•Smart Substitutions, which gives shoppers guidance on proper substitutions for health, allergy, or weight control or other reasons.
•ConAgra Foods recipes formatted by cooking method, difficulty, dietary restrictions, ethnic cuisine, holidays, and more, with an ‘add to shopping list’ tool.
•Shopping List lets you easily store the items you need on your next trip to the grocery store.
•Produce Guide, with information on which produce is ripe in your area.

Download the free app from the Apple iTunes Store. http://itunes.apple.com/us/app/smarter-shopping/id4402561...

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Blockdot, a Media General, Inc. company, is an award-winning specialty agency for brands and select partners. Our technical and creative work captivates and informs audiences. More information can be found at www.blockdot.com.