PRLog - Jun. 15, 2011 - With less employment options to turn to, many college graduates and early to mid-level professionals are investing in their greatest asset – themselves.
“I've always been asked if I do freelance work on the side. I never had the courage to actually step out and work for myself. But like so many other thirty-somethings facing this economic crisis, I realized that my future and talents are best left to be managed by me. The Lioness Group will allow me to do that on my own terms,” Natasha Clark, founder of The Lioness Group said.
The state of the economy has urged many to creative new avenues for income, especially those who have yet to fully thrive in their careers. “I like to think that I am a reflection of Gen-Yers looking to go into business for themselves,”
The Lioness Group is a full-service media relations firm specializing in public relations. Like so many first-time business owners, Clark is straddling the line between being an employee and entrepreneur. While The Lioness Group is pulling in a respectable amount of clients, she still also works full-time as a program manager for a local non-profit.
Wade Nembhard pointed out this common dual lifestyle in a February 2011 article writing, “It’s not uncommon for new entrepreneurs to work into the late hours or early hours of the next day. Expect to get an average of 5 hours per day of sleep during a five day working period. “
Clark is finding heading her own firm a rewarding challenge. “As an entrepreneur the stress, the workload, it’s all waiting for you in the morning,” Clark explained. “I never considered starting my own company. I had to reevaluate my career path. That evaluation led me to entrepreneurism.”
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The Lioness Group is a full-service media relations firm based in Springfield, Massachusetts. With a specialty in public relations, they work with an array of clients throughout New England.