Under the terms of the seven-figure contract LBM will continue to integrate thomsonlocal.com data into its campaign-ready B2B marketing data while thomsonlocal.com will benefit from LBM’s multi-channel Intelligent Contact strategies by receiving monthly updates, further enhancing the accuracy and comprehensiveness of the thomsonlocal.com B2B dataset. It is also expected that the two companies will work together on joint online data acquisition and management initiatives
Simon Davies, General Manager, thomsonlocal.com Direct Marketing Services, said: “The market is increasingly competitive with more players offering data at ever keener prices. However, in some cases, this seems to be to the detriment of accuracy and integrity; something that both thomsonlocal.com and LBM pride themselves on.”
Davies continued: “Both thomsonlocal.com Direct Marketing Services and LBM share similar visions for the way in which we can enhance, strengthen and add value to B2B data for our customers. One of the key ambitions of both companies is to strengthen the relationship that exists between us and develop other areas of co-operation that will see us working together on new ways of utilising the data we hold rather than simply selling lists.”
David Walters, Chief Information and Innovations Officer, LBM, commented: “We have worked with thomsonlocal.com for several years. As a premium provider of B2B Marketing data ourselves it is important for us to partner with a data provider that not only delivers high quality data, but also shares our vision.”
Walters concluded: “The data market is changing, no longer can providers simply rely on telemarketing calls to acquire and verify data. Digital strategies are taking over, and we see tremendous opportunities for greater collaborations in this area alone”.
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Thomson Local has been operating for over 25 years and has established itself as the leading local search company in the UK. Today, business listings are available both in print and online following the launch of ThomsonLocal.com in 2003.