A new white paper, “Making Employees Your Best Customers,” is now available as a free download from Emerge Communications (http://www.emergecommunications.com)
The white paper offers HR executives a comprehensive view of how organizations can achieve their potential when employees are " sold" on the organization, its mission, products, management, and goals. The paper contains numerous examples of companies that have implemented successful internal marketing programs, interviews with HR executives, as well as a checklist that HR executives can use to benchmark their own progress.
Getting employees to buy into an organization’
“The layoffs, downsizing, and the reductions in salaries and benefits are taking their toll on employee morale,” Marafiote says. “Employees are understandably more focused on their own survival needs than the needs of the companies they work for. That makes it essential for HR executives to actively promote the company internally and re-engage with employees.”
“Making Employees Your Best Customers” offers organizations a head start in implementing an effective internal marketing program.
Emerge Communications specializes in communicating with employees about sensitive or complex HR issues, such as employee benefit programs, company policies and procedures, and organizational change. Founded in 1991 Emerge has worked with banks and other financial organizations, non-profit firms, health care organizations, Internet-based businesses, and professional service firms.
The principal of Emerge Communications, Frank Marafiote, has nearly 30 years experience in marketing, advertising, and public relations. He specializes in strategy development, marketing communications, and internal marketing. A featured speaker at the 2003 Granite State Human Resources Conference, he is an adjunct instructor in marketing and advertising at Southern New Hampshire University, Manchester, NH. He can be reached at 603-397-0231 or fm@emergecommunications.com.
