The newsletter is written for professionals, consultants, small business owners, entrepreneurial artists and others who see their careers as intimately connected to their sense of personal fulfillment and self-actualization.
For readers of The Marketing Taxi, “It isn’t just business, it’s personal,” says Marafiote. “We call this the ‘Level Five’ effect,” referring to Abraham Maslow’s Hierarchy of Needs. “Success is no longer measured solely by dollars and cents, but by the degree to which our work moves us to a higher level of self-actualization.”
According to Marafiote, that doesn’t mean that conventional metrics of success are no longer relevant. Satisfied customers, great products, high performance marketing, reaching sales and profit projections are still the currency of the realm of business, he says. “But we have added a new metric: self-actualization.”
According to Marafiote, there are four aspects of The Marketing Taxi that make it unique among marketing newsletters.
First, articles and advice are geared towards small businesses with limited resources. “We focus on practical marketing strategies and Web 2.0 tactics that can be used by the solo practitioner or professional,”
Second, The Marketing Taxi takes the perspective that “you are the business.” “The concept of personal branding is central to what we write about,” says Marafiote. “We teach owners how to use their passion for their business as a way to attract and retain customers. Developing this skill allows them to become more confident, more focused, and better managers and leaders.”
Third, the editors at The Marketing Taxi understand that the relationships business owners have with clients is paramount to their long-term success. Trust, integrity, and open communications are more important in owner-client partnerships than in other types of transaction-
Finally, many solo practitioners and professionals see their work as a path towards personal fulfillment and self-actualization. As Marafiote explains, “Not everything we do in life and in business leads to personal transcendence, what Thomas Moore calls the ‘life work’ or ‘the work of the soul. But that's what we strive to achieve, and what we help our readers to achieve.”
Coaches, counselors, consultants, small business owners, and entrepreneurs are invited to accept a free subscription offer to The Marketing Taxi, plus receive a special free bonus report: “Creating Effective Press Releases in a Web 2.0 World.” Simply visit http://www.emergecommunications.com/
