Perceptum Group Announces Anatomy and Imaging for Medical Device Sales People

Company expands upon its extensive medical device training and education programs by offering anatomy and imaging training for medical device sales people.
 
Oct. 2, 2009 - PRLog -- SAN FRANCISCO, Calif. – Perceptum Group, LLC announces the introduction of its new anatomy and imaging training program designed specifically for sales people in medical device companies. Perceptum, having trained thousands of healthcare professionals on imaging, has adapted their curriculum to provide medical device sales people the knowledge they need to be successful.

Case support is critical to success. Sales people must support their products to help ensure patient safety and positive outcomes. Perceptum’s Anatomy and Imaging for Sales People develops a sales representative's anatomy and imaging competencies, enabling them to confidently interact with physicians on a peer level.

“For medical device sales people, competence leads to confidence which establishes credibility with physicians and clinicians. Sales people that have all three “Cs” generate more revenue. At Perceptum we refer to this as possessing C to the third power or C³ Sales™,” said Jim Thein, Perceptum’s founder and CEO. “As an example, the use of minimally invasive surgical (MIS) procedures is growing and a greater dependence on imaging parallels this trend. It is becoming critical for sales people to have a high level of expertise with imaging.”

Topics covered in Anatomy and Imaging for Sales People:

•   General anatomy
•   Procedural anatomy
•   Imaging modalities: X-ray, CAT scans, MRIs , Bone scans
•   Procedural imaging: Operating room to the IR suite
•   Radiographic imaging pre/intra/post operative
•   Fluoroscopy imaging pre/intra/post operative
•   C-ARM training: Understanding and set-up, Positioning, Ideal fluoroscopy views
•   Operating room etiquette

To learn more about Perceptum’s Anatomy and Imaging for Sales People, go to:

http://www.perceptumgroup.com/medical-device/anatomy-imag...

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The Perceptum Group (http://www.perceptumgroup.com) offers medical device companies a wide range of sales training, education, and management development programs that optimize sales force effectiveness-from advanced selling skills and situational leadership to conducting cadaveric training labs and teaching intraoperative fluoroscopy. Perceptum has developed programs for some of the most successful medical device companies in the industry.

Perceptum's Experience:

* Sales and physician training
* Field sales development
* Sales management development
* Classroom, lab or field-based training
* Direct, distributor or hybrid sales model
* Development-stage companies to large multinationals
* Coverage in the United States, European Union and Latin America
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