Southlake, TEXAS— 1in3Trinity, a Faith-inspired company of lifestyle products, is “taking a positive message to the streets”. That is the slogan employed by 1in3TrinityEnergy Drink, the popular faith-inspired energy drink which announced today it is teaming up with NFL alumni Guy McIntyre to promote its newly released 1in3Trinity Energy Drink.
“This is my first time of working with 1in3Trinity, and so far it’s been a great relationship,”
McIntyre is a former professional American football offensive lineman in the National Football League. McIntyre played in three Super Bowls and five Pro Bowls as a member of the San Francisco 49ers.
“Our marketing campaign this year focuses on taking a positive message to the streets,” said Paula Masters, Co-Founder and President for 1in3Trinity Energy Drink. “Our desire is to team up with NFL players like Guy who are highly respected, on and off the field, to help us deliver our message. We need to be everywhere that our consumers are so that they are consistently hearing the message we are trying to convey, which is all about faith, hope and love. We want them to know that 1in3Trinity is on the streets and has a place within their lifestyles,”
For this year’s campaign, there will be musical artists, extreme sports teams and personalities, as well as other leaders in the communities endorsing the drink. The approach is similar to their efforts this past year, but the difference is the company is going to be more aggressive at creating brand awareness. By using recognizable leaders, the company hopes to accomplish its goal of broadening the target audience beyond its core Christian base and getting shelf space along side the big energy drink leaders like Monster, Red Bull and Rock Star, which they said is already happening.
“We are positioning ourselves for what we know is going to be a successful campaign,“ said Masters. We will be utilizing creative techniques to get our message out through our PR, press releases, press events, philanthropic opportunities, and events. “The attention we have garnered from the press as well as the popularity of the drink thus far reflects the need for something different, which is what we offer in terms of our drink taste and the message it carries with it”.
1in3Trinity has a strong vision and is committed to contributing a percentage of our profits to youth ministries around the world.
1in3Trinity energy drink is available in select convenience and grocery stores, and is currently available on the companies own website.
For more information on 1in3Trinity, please visit www.1in3Trinity.com.
