simpleview, Inc. and RUF Strategic Solutions Implement First Smartview Application for CVB

Feb. 13, 2009 - PRLog -- TUCSON, Ariz.—simpleview, the leading provider of content management and customer relationship management systems for the travel industry,  is pleased to announce the implementation of the first Smartview application. Implemented by the Pocono Mountains Visitors Bureau, Inc., Smartview allows simpleview clients to better target customers through richer demographic data. By appending customer profiles with additional useful information, organizations have greater insight for variable fulfillment opportunities, and can shape product and content offerings accordingly. Smartview is available through a partnership between simpleview, Inc. and Ruf Strategic Solutions.

“Today’s marketplace requires that DMOs have the ability to gather the most comprehensive demographic information on high value prospects,” said simpleview President Rich Reasons. “Our Smartview data appendage product will allow our clients to get the clearest view of their customer base so that they can target them efficiently and cost effectively.”

Pocono Mountains Visitors Bureau Director of Marketing Gail Sterrett had clear cut goals and ideas in the implementation of Smartview. “We were looking for a way to cut through the clutter of the marketplace by learning more about our inquiries and what type of messages and offers would most appeal to them,” said Sterrett. “We use Smartview so we can send more relevant messages to our existing database of inquires, and so we can target direct mail to households that have similar profiles to our most frequent inquiry clusters.”

An innovative market research tool, Smartview allows direct marketing organizations and associations to optimize their marketing and fulfillment outcome through the better understanding of their inquirers’ travel lifestyles and behaviors. Smartview appends demographic data nightly in categories like age, estimated income, homeowner indicator dwelling type, presence of children, marital status and education. Benefits of Smartview include:

•   Optimized marketing return on investment
•   Improved response rates
•   Reduced fulfillment and resource costs
•   Improved access to information
•   A more clear snapshot of database information
•   Data cleansing
•   The ability to craft more relevant marketing materials and messages

Customers interested in implementing Smartview, can call simpleview at 520.575.1151 for more information.

About simpleview
simpleview provides forward-thinking destination marketing organizations and member-based associations with best-of-breed tools, technologies and interactive marketing services to build and maintain meaningful relationships with their members, customers, strategic partners, and industry stakeholders.  Their unique approach combines fully integrated solutions including vibrant website design and development, powerful customer relationship management tools, compelling e-marketing strategies, and advanced reporting and analytics. The end result; dramatic increases in productivity, sales, online exposure, market effectiveness and reliable metrics and reporting to forecast sales, measure success, and quantify economic impact.  simpleview is a privately held and independently funded Arizona-based S-Corp serving more than 125 Destination Marketing Organizations and Associations throughout North America. For more information, visit www.simpleviewinc.com.

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